SMO stands for Social Media Optimization.

It is a term coined by Rohit Bhargava in his excellent post 5 Rules of Social Media Optimization (SMO). This post was very invigorating and there had been on-going and heated responses to his great idea. And 5 Rules became 17 Rules, where in the other 11 Rules were contributed by Jeremiah Owyang (Rules 6 and 7),Cameron Olthuis (Rules 8, 9, 10, and 11),Loren Baker (Rules 12 and 13),Lee Odden (Rules 14, 15 and 16). And Rhit himself made the 17th Rule.

This was a great event. And since then the term, SMO, has been widely acknowledged and discussed.

The 17 Rules of Social Media Optimization are (I have made some changes to the wordings so as to appear more formal rather than just chitchat):

1.    Build linkability
2.    Utilize easy sharing
3.    Reward inbound links
4.    Promote content
5.    Encourage mashup
6.    Unleash resource
7.    Reward users
8.    Participate
9.    Know the audience
10.    Content
11.    Real
12.    Humble
13.    Update periodically
14.    Strategize SMO
15.    Tacticize SMO wisely
16.    Routinize SMO
17.    Be open

The above Rules together create the full picture of Social Media Optimization (SMO).

All 17 Rules were created back in 2006. And now, I would like to add the 18th Rule of SMO.

18.    Comprehend SEO, SEM and SMO

The biggest challenge that markeing executives face today is to make them work together instead of on their own. The comprehension of the Online Marketing Trio will bring great boost in user engagement, loyalty and hence business. How to deploy the work of the Trio and how tot evaluate the overall has become the daily questions that every markeing executives must face and answer.

The three terms each represents a source of traffic:

SEO:Search (free)
SMO:Social Media(free)

And since Social also rolls out its paid service,there comes SMM,or Social Media Marketing.
The 18th Rule is the new challenge, though it comes years after its 17 predecessors. I hope this will help to grow the term of SMO or Social Media Optimization.

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